09.19.2016 LIBN | Solidcore to open first LI Location
By David Winzelberg

Solidcore, a Washington, D.C.-based boutique fitness concept, will open its first New York location on Long Island.

The chain signed a lease for a 2,726-square-foot space at 250 S. Service Road in Roslyn Heights as part of its ongoing expansion.

Founded in 2013 by entrepreneur Anne Mahlum, the company now has nine locations in the Washington, D.C. metropolitan area, two in the Minneapolis metropolitan area, one in Philadelphia and another 20 under development. The concept gained some notoriety from one of its most famous clients First Lady Michelle Obama.

Solidcore provides a Pilates-inspired resistance training workout utilizing specialty spring-based machines that offer 200-300 pounds of tension to rebuild and sculpt muscles. Single class rates start at $17 for new members and monthly memberships start at $248.

Garden City-based Sabre Real Estate Group, which brokered the Roslyn Heights lease, has secured the nationwide master-tenant representation for Solidcore, which is anticipating having 50 locations by the end of 2018. The new locations will be corporate owned, but the company may consider offering franchises in the future. The Roslyn Heights location is expected to open in early 2017.

“We are excited to open the first Solidcore Long Island location in Roslyn Heights,” Jayson Siano, Sabre’s managing principal, said in a written statement. “We are confident Solidcore will be hugely successful here. We are currently working on several other locations on Long Island, the outer boroughs and Manhattan.”
250 S. Service Road, Roslyn Heights

The Roslyn Heights site, also known as @250, has become a mecca of sorts for fitness businesses. Built in 1962 and formerly used as a warehouse by Maurice Villency furniture, it’s been redeveloped into a retail center that now has tenants such as SoulCycle, Truth+Beauty and Bar Method.

“We think Roslyn is a fantastic choice for our first location in New York and our neighbors couldn’t be more perfect,” Mahlum said in the statement.